Massbit BrandingDeveloping order in a world of chaos
An almost monochromatic red gradient tint, a figure folded as an origami that makes out the shape of an "M" expanding in all directions.
The middle vertix with a roundness half the size of the external ones. Dry and firm inner angles.
With an aspect ratio of 5:8, this bad boy can stand either a white background or a darker one.
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2017 - First stepAs the Apollo team did in 1969 we tried to step into uncharted territory and to define something else. A distorted, double pyramid shape that symbolized our need to improve at the speed of light, with pastel colors and a double typeface.
2021 - EvolutionThriving in the dark, it took 2 years of improvement and study to evolve into something new. So our identity did the same. Emerging from a dark blue undefined blob a reddish shape of an m marks this milestone of our journey. It doesn't know that it'll be a long way.
Current - Live in the momentYoung people get the foolish idea that what is new for them must be new for everybody else too. No matter how unconventional they get, they're just repeating what others before them have done.
Yukio Mishima